Can you promote your business on twitter? The answer is yes, you can promote your business on twitter and you can actually drive some really nice results with the right strategies.

Here are a few tips to promote & generate engagement for your business on Twitter.

1.       Grow your twitter following by using search.twitter.com and twellow to find like minded followers.  You can identify your target market and follow them and usually 30% to 60% will follow you back.  You can take a look at services such as Hummingbird to automate this process as well.

2.       Be human, while you don’t want to be telling people you just took a shower, you can be authentic and bring real engagement.

3.       Use Twitter to get past the gatekeeper by contacting corporate twitter accounts through messaging them with twitter to find your contacts.

4.       Post your usual qualifying questions you use in your sales process to drive engagement with your target market.

5.       Use URL shortners such as bit.ly to save character space and to measure the statistics (click through on status updates) this will allow you to learn how to refine your status updates to get the most click throughs possible.

6.       Promote events prior, during, and post so you can possibly engage with your target market.

These are just some starter tips for businesses and professionals, what tips would you offer?

Here is a short video I did sharing how business professionals can search Twitter for targeted prospect pools and begin to grow their twitter followings in a very targeted manner.

Let me know what you think.