Have you seen the reality shows, coming into help those over-packed home owners who collect everything in sight and never throw anything away.

Have you noticed how many people have become great at generating large followings through auto-follow programs?  Just one important ingredient is missing, engagement.

It’s not just about growing your following, it’s about engagement.  When you think about collecting followers you should be asking what do you know about them?

Do you know where they are?

Do you know what they like?

Do you know what they don’t like?

What are their interests?

What are their beliefs?

One thought you may want to consider is to create folders that identify the specific characteristics or demographics of your followers.  Twitter, Linkedin, and Facebook allow for this type of filing through various applications.

So what do you think, are you just hoarding followers? What is your engagement process?