It doesn’t matter what time of the day it is, people are always curious and taking a look at their favorite social media sites. An independent study was recently conducted and 1,000 online users were surveyed. Some of the interesting statistics of this study are as follows.

- 12% of respondents check/use Facebook every couple of hours
- 62% of individuals over the age of 25 see electronic communications during a meeting, meal, or bathroom act as unwanted interruptions
- 23% of iPhone owners primarily get their morning news from Twitter and Facebook

Apparently, the use of Facebook and Twitter doesn’t stop after we go to bed either, with nearly half of those surveyed saying that they get up in the middle of the night just to check out what is going on. This particular behavior leans heavily toward those of us who are 25 or younger. It is increasingly obvious that social media is definitely something that many people even obsess over, and that is also very good for business and those professionals who are engaged in social media sites and really know what it means to utilize such services to grow their field.

Of course we cannot look at all of this and think that this would represent the entire population, but it certainly does give us a great feel for where people are trending.  As business professionals these simple statistics should cause us to step back and think about how we go about tapping into Social Media for our business.

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Some interesting social media stats for the business professional that I pulled from various online sources:

• Social Media Sites are officially more popular than porn sites.
• Blogger has over 200,000,000 Blogs.
• Youtube sees over 65,000 new videos a day.
• 150,000,000 the number of Youtube videos viewed per day.
• 73% of active online users have a read a blog.
• 45% have started their own blog.
• 39% subscribe to RSS feed.
• 57% have joined a Social Network
• 55% have uploaded videos
• 83% watch video clips
• 684,000,000 the number of visitors to Wikipedia in the last year
• 75,000 active contributors to Wikipedia
• 3,000,000 Tweets per day on Twitter
• 500,000 people join per day to facebook
• Dell, Jetblue, Southwest, Starbucks & others use Twitter to communicate and generate sales with customers.
• 36,000,000 Linkedin Members as of January
• 10,000,000 visited Twitter in February up 700:% from previous year.

Why should we care as business professionals?

Only 14% of people polled trust conventional advertisement, but 78% trust the recommendations of others.

34% polled post recommendations and thoughts on blogs about products or services they use.

36% think more postively about companies who have blogs

32% trust bloggers opinions on goods and services

If you’re a business professional reading these stats and your not participating in Social Media then your missing the future of the way business is done.

Randy

Sources: Time, University of Mccain, Forrester Research, Nielsen