Social Media Marketing Matters: How Retailers Can Sell More with Social Media

On February 1, 2011, in Sales, Social Media 101, by Randy Schrum

The retail experience is changing daily.  The days of one way, push advertising are being transformed with social media so that the user has a greater degree of control and basically opts in for what they want, when they want it.  This is very important for retailers because developing a deeper bond with customers will [...]

B2B use of Social Media for Sales is still P2P

On July 14, 2010, in B2B Social Media, Social Media, by Randy Schrum

Many executives and companies are beginning to explore social media to generate sales for their business. At the end of the day social media will generate leads and even some sales, but in the B2B space it will still come down to people. It is important to understand that social media is an ingredient to [...]

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