Here are five initial guiding steps to establish a Business To Business Social Media Strategy. This is not a complete guide, nor is it meant to be. I believe these are the first five things a company should be thinking about when they realize they should be engaged in the Social Space.

1. Your Message
Just to confirm you don’t need to change your message, value proposition, or qualifying questions. You just need to list them in concise “smaller” formats in order to getting your message out. So collect your key messages and great one-liners you use everyday. These will be great for status updates.

2. Identify The Key Social Platforms
As you begin the process of starting you need to identify which Social Platforms your target market will be on. I can almost guarantee if your B2B then they will be on LinkedIn, next you will find these same people on twitter and facebook as well. So in reality the Big 3, you will more than likely want to engage in.

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3. Identify Your Internal Company Resources
Who do you currently have putting together and drafting your marketing pieces. This should be the person handling the day to day initiatives of your Social Media Strategy.

Read more about Aligning Your Companies Social Media Strategy Here:

4. Answer who should oversee your Social Media Strategy
At the end of the day who do you currently trust to generate business for your company who are the people who are ultimately responsible for sales? Your response is your answer to this question. More than likely you have an EVP or VP whom is responsible for sales company wide. This person should give final oversight to this department.

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5. Create a Preliminary Social Media Policy. ~ASSUME NOTHING~
This initial policy should be to identify the processes for engagement approval. Who and or which parties will need to approve your final message(s) you are communicating, such as legal. I would not establish to many others until you are involved in it. Create policies before you ever get the opportunity to review every scenario would be a bad Social Media Strategy. In addition, don’t through initial ideas or strategies out the window based off your assumptions on how things have worked in the past in other marketing efforts or dealing with customers. Take the time to learn and review the processes behind each strategy. ~ASSUME NOTHING~

***Grab This Complimentary eBook to specifically see how to begin***
to engage, capture, and create buzz around your company
Grab our complimentary eBook:
How Your Company Can Begin to Profit Using Social Media

*TAKE A MOMENT AND RE-TWEET OR SHARE THIS MESSAGE TO YOUR BUSINESS CONNECTIONS.