Here are two questions I get a lot: 1. Is it possible to align Social Media with a company’s current marketing and/or PR strategy? 2. How does that work? Answer: Yes, it is. Will it be easy? I don’t think so, I see many companies struggling within a couple of areas: Social Media is a [...]
Who Should Manage Your Company’s Online Message & Marketing?
On February 20, 2010,
in B2B Social Media, Education, Media, Sales, Social Media, Social Media 101,
by Randy Schrum
When it comes to managing your companies online message and social media branding who should it be? I will share with you some of the pro’s and con’s of each category below. In the end I believe you should review this with the assumption you need a little of each profession and you may need [...]
