I talk to people almost everyday who are either confused on how to set their profile up on Linkedin or have come up with reasons why they will NOT complete their profile.  This really is the 8 Hundred Pound Gorilla of Linkedin! Why do I call it that? Simple, so many people everyday ignore this very critical piece on Linkedin and most other social platforms, yet it sticks out like a 8 hundred pound gorilla in the room. 

So many people leave their profile unfinished and expect their efforts on Linkedin to pay off.  I have spoken with numerous Linkedin members who don't understand why their countless hours, week after week participating on Linkedin does not pay off.  The number one reason I have found is an incomplete profile!  

Here are eight  reasons to complete your profile:

1. Most critical is that your "Profile is your Resume" on Linkedin. This is how individuals and companies qualify & view you.

2. A picture is worth a thousand words. Have you loaded your picture on Linkedin yet?

3. Tell others your specialities. By listing your specialities you can show up in keyword searches done by other linkedin members.

4. You can drive traffic to your website or blog.

5. You can show your expertise through recommendations left by others, which is one of the best forms of advertising. 

6. A complete profile shows you as a person well versed in the internet and social changes. While an incomplete profile can communicate "old school" mentality.

7. Be found by past clients and friends. Often times past clients and friends may find you by certain keywords, your picture, employment history, or schooling.

8. Because it’s the 8 Hundred Pound Gorilla in the room!

If you are confused or frustrated, Here is a "No Cost" Linkedin Webinar that will share power strategies on building your profile along with other Linkedin secrets TUE 3pm EST. Sign up here. Randy Schrum