So you're exploring the best practices of LinkedIn for your company or business?  Learn how to effectively position yourself on LinkedIn with these seven strategies.

1.  Their corporate profile is optimized properly. 

• The first sentence in the description is written well for others to derive what you do in that first sentence. 
• Your Corporate Profile is keyword optimized to your industry.

2.  They participate in the Q&A portion of LinkedIn.  With over 170 plus industries participating on LinkedIn and people seeking quality answers.  Many turn to LinkedIn Q & A as they know they will get quality answers and advice.  By participating in this you can become recognized experts voted on by the community of people who ask the questions.

• Dedicated personnel to answer questions in specific topic groups that pertain to your target markets.
• Each answer is tagged or finished off with a standard signature that lets readers who your company is.

3.  They take advantage of the Events Application.

This is a great way to draw attention to your companies events, tradeshows, expo's, or other public and industry events.  By simply using this tool on Linkedin your event will be indexed by Google.  If optimized with keywords properly you can drive serious attention to events and your target that is on LinkedIn.

4.  They set a standardized paragraph and key specialties that goes in all employees LinkedIn profiles.  When done so properly this effect the order your employees rank in search results.

5.  They take full advantage of the Advanced Search application to find contacts for business development, client engagement, and event marketing.

6.  They add misspellings of their company name as a notation in their corporate profile so they can be found in the company search directory if someone misspells their name.

7.  They upgrade to the paid subscription in order to use LinkedIn's more advanced search system and to send in-mails/ messages to people whom you have no connection to on LinkedIn.

These are just seven effective strategies companies should be using, can you think of anymore?

When you get into the realm of the small business owner, you will find that social media is truly creeping in at an amazing pace. The majority of this can be found by the usage of social networking sites such as Facebook, LinkedIn, and Twitter. Some of the basic benefits of using these sites would include the ability to make business contacts and maintain the links that you need between yourself and them.

The sites that I mentioned can be utilized in several different and very beneficial ways.

With Facebook, both an account for yourself as well as for your business can be created. By developing good communication with customers and contacts, you can eventually get people to just opt in to get messages from your company.

Creating a LinkedIn account is an amazing way of finding and communicating with professionals all over the world, even those who are already in a field specific to your own. This is a great way to share ideas with someone who already knows about what you do because they do the same thing.

Finally, when using Twitter, remember the great benefit that you get of promoting your business in such a few short words. You will find that when you look at other tweets from business owners that they are short, sweet, and to the point most of the time. This is yet another way of bringing customers to you.

Always remember that it’s the content of what you have that is most important. Useless and boring information will get you nowhere, but the opposite will provide for a truly strong and growing business as you head into the future.

Learn more how you and your small business can get started on Linkedin: LinkedIn Power User Strategies Webinar every Thursday at 4pm EST with live Q&A