Social Media ByPassing The GateKeeper

On October 15, 2010, in Sales, by Randy Schrum

Business Development, Telemarketing, and Sales professionals battle everyday to find ways to get past the gatekeeper.  In the emerging market of Social Media many professionals are leaving this untapped opportunity on the table. Social Media has eliminated the gatekeeper in most cases.  How long will this window remain open know one knows, but it’s open. [...]

B2B use of Social Media for Sales is still P2P

On July 14, 2010, in B2B Social Media, Social Media, by Randy Schrum

Many executives and companies are beginning to explore social media to generate sales for their business. At the end of the day social media will generate leads and even some sales, but in the B2B space it will still come down to people. It is important to understand that social media is an ingredient to [...]

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