Five Steps To Getting Started in B2B Social Media

On February 20, 2010, in B2B Social Media, Education, Marketing, Media, Sales, Social Media, by Randy Schrum

Here are five initial guiding steps to establish a Business To Business Social Media Strategy. This is not a complete guide, nor is it meant to be. I believe these are the first five things a company should be thinking about when they realize they should be engaged in the Social Space. 1. Your Message [...]

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Who Should Manage Your Company’s Online Message & Marketing?

On February 20, 2010, in B2B Social Media, Education, Media, Sales, Social Media, Social Media 101, by Randy Schrum

When it comes to managing your companies online message and social media branding who should it be? I will share with you some of the pro’s and con’s of each category below. In the end I believe you should review this with the assumption you need a little of each profession and you may need [...]

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