Getting Started with Social Media: Get a Feel for It First
Social media is great, but it can have its pitfalls, too. There’s a very specific etiquette that comes with social media (especially as it pertains to business), and if you don’t follow it, you could find yourself banned in such a way that you even hurt your business. Therefore, while the casual atmosphere of social [...]
Social Media for Small Business: Establish Yourself as an Expert, and Watch Your Business Grow
When it comes to social media for small business, the world is literally your oyster. What does that mean? It means that your customer base has the potential to be worldwide, depending on what you’re selling. Because social networking is so pervasive and can literally reach to every corner of the globe, you have the [...]
Social Media Marketing Matters: How Retailers Can Sell More with Social Media
The retail experience is changing daily. The days of one way, push advertising are being transformed with social media so that the user has a greater degree of control and basically opts in for what they want, when they want it. This is very important for retailers because developing a deeper bond with customers will [...]
Social Media 2010, The Fastest Growth Ever
2010 will be remembered as the year that business professionals took Social Media seriously. For more than 5 years, social media growth was fueled by personal users and businesses that were early adopters. This past year, the “Tipping Point” was reached and businesses got on board the social media train. Here are some of the [...]
How To Get Results with Content Headlines
The Top 5 Winning Headline Strategies That Deliver Results Nobody will read your content if your headlines are not compelling. The average attention span these days will give you 3-5 seconds to catch your reader. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the [...]
Give Your Social Profile the Power of Magnetic Attraction
The difference between success and failure when using social media starts with your profile. 2011 is predicted to be The Year of Social Search. The growth of social search (searching on Facebook, LinkedIn, Twitter) has eclipsed the projections in size and speed. This means you need to ensure that you build a strong foundation. Your [...]
Securing Your Brand Identity Online
Here is a short video I did sharing how to secure your brand identity online.
