In some recent conversations I have found myself challenged by top business people as to why they should enter the LinkedIn space. They have said to me statements such as, “LinkedIn is for job seekers, spammers, and marketers. I have no interest in it.” Now, please understand I am not in business to change people’s [...]
I was recently reading an article by Chris Brogan and in the process of watching the engagement of comments Chris commented and asked the question: "Is their anytime a company shouldn’t have a blog?" I thought this was a great question and it’s obvious to me that each reason why a company shouldn't have a [...]
When it comes to business development and marketing it has become more complex and costly in prospect acquisition. Companies are now awaking to using Social Media in not just B2C, but are realizing its potential in B2B. Here are some of ways social media has changed B2B Marketing. Client Prospecting- can now been done affordably [...]
Many executives and companies are beginning to explore social media to generate sales for their business. At the end of the day social media will generate leads and even some sales, but in the B2B space it will still come down to people. It is important to understand that social media is an ingredient to [...]
Companies getting started in Social Media are looking for tools to help streamline their efforts and workforce. So we have put together a short list of tools that can help B2B companies in their marketing efforts. Salesforce A web based CRM, Salesforce has led all CRM companies in integrating Social Media to its platform. Some [...]
Companies taking a serious look at using Social Media are facing key internal challenges to their efforts. This is just a short list, but these are ones I find in my discussions with executives on a weekly basis. Measurable How do we measure social media? In other words how can justify using social media as [...]
Does your company need a few reasons to engage in Social Media? More specifically do you need a few reasons why it is important to produce content such as articles, tips, videos, whitepapers and more? These four reasons below should help get you started. Credibility Establish credibility online within your industry. In today’s market it [...]
