Packrats Hoarding Followers

On June 4, 2010, in Media, Sales, Social Media, Social Media 101, by Randy Schrum

Have you seen the reality shows, coming into help those over-packed home owners who collect everything in sight and never throw anything away. Have you noticed how many people have become great at generating large followings through auto-follow programs?  Just one important ingredient is missing, engagement. It’s not just about growing your following, it’s about [...]

Google Crisis Response Person Finder

On February 27, 2010, in Education, Media, Social Media, by Randy Schrum

Google today launched a Crisis Response and Person Finder in response to the earthquake in Chile.  The person finder allows you to quickly connect those looking for missing people in Chile and those who may have information.  Googles ability to quicky launch this program shows the true value of information sharing.  This person finder was [...]

Five Steps To Getting Started in B2B Social Media

On February 20, 2010, in B2B Social Media, Education, Marketing, Media, Sales, Social Media, by Randy Schrum

Here are five initial guiding steps to establish a Business To Business Social Media Strategy. This is not a complete guide, nor is it meant to be. I believe these are the first five things a company should be thinking about when they realize they should be engaged in the Social Space. 1. Your Message [...]

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Aligning Social Media Within Companies

On February 20, 2010, in Media, Sales, Social Media, by Randy Schrum

Here are two questions I get a lot: 1. Is it possible to align Social Media with a company’s current marketing and/or PR strategy? 2. How does that work? Answer: Yes, it is. Will it be easy? I don’t think so, I see many companies struggling within a couple of areas: Social Media is a [...]

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Who Should Manage Your Company’s Online Message & Marketing?

On February 20, 2010, in B2B Social Media, Education, Media, Sales, Social Media, Social Media 101, by Randy Schrum

When it comes to managing your companies online message and social media branding who should it be? I will share with you some of the pro’s and con’s of each category below. In the end I believe you should review this with the assumption you need a little of each profession and you may need [...]

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Social Media for Business is Crap

On February 13, 2010, in Media, Sales, Social Media, by Randy Schrum

Post by  Guest  Contributor~ Nathan Kievman CEO, DemingHill Founder, Linked Strategies (#1 LinkedIn Strategies Group) In my many conversations on LinkedIn, I recently came across a group post within eMarketing Associations Group on LinkedIn titled “Social Media for Business is Crap.” Amazing post with nearly 3,000 comments at the time of this post. So this [...]

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